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3 Budgeting Pitfalls to Avoid

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This month, we’ve spent time discussing budget planning, successful budget management, and how to find more money within your budget. Now, let’s take a moment to review some key tips to help you avoid common budgeting pitfalls.

 Annual Budgets

Common Pitfall: Instead of starting with project or campaign level budgeting, pull out and think big picture. Are there certain ground rules or strategies to align all the teams on before jumping in to the detail build?

Helpful Tip: When reviewing the annual budget, do a detail review for any spending not tied to a specific plan or campaign, often this can identify spend that can be trimmed without impacting brand objectives and KPI’s.

Production Budgets

Common Pitfall: Instead of asking your agency what the production budget should be, consider using models to build your own budgets and set guidelines. The budgets and models can be further refined as the detail planning and creative idea is finalized.

Helpful Tip: When building out models for production budgets, it may be helpful to have a ranges of standard costs for components. For example, animation costs will vary widely depending on the complexity of what is required. A :30 spot with heavy CGI will have a very different budget than one with very little. Music costs will vary depending on whether you’re using stock, original, or licensed music. No two :30 spots are exactly the same, and buying production is not like buying widgets. Setting an appropriate budget is a critical first step to managing costs.

Need a production budgeting tool for your organization or benchmarks for different components of production? Contact us — we’ve had the pleasure of helping hundreds of brands with budgeting, and we’d be glad to help you, too.

Ongoing Management

Common Pitfall: Failure to obtain written approval for scope changes, overages, or changes in direction during the project can lead to agency disputes and financial management issues down the road. Standardizing and formalizing this process relieve this pressure on projects, teams and relationships.

Helpful Tip: Use a standard form for routing and documenting change requests and approvals. Also consider using a management report to show project budget, revisions, and final spend. Having a dedicated resource (internal or external) who actively manages the budget during all stages may seem like an additional step, resource or cost, but this pays for itself quickly (usually multiple times over).

Need a fresh perspective on a budget issue/opportunity? Click here to submit questions to our team, and one of our experts will get back to you right away.

Written in collaboration with Angela Saferite.

 

Anita Silverman3 Budgeting Pitfalls to Avoid
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Budget Planning: Fall Into More Money

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With today’s consumers digesting content at a rate like never before, organizations are struggling to keep up. Marketers are challenged to create more content, more often — yet have stagnant (or decreasing) budgets. So, how do you overcome the challenge of doing more with less? During this “budgeting season” we wanted to share a few ways you can approach “finding” more money in your budget. Check out three real-life examples:

Refine Your Content Production Strategy

This can help drive creative synergies, increase speed to market, and lead to significant cost efficiencies — especially for advertisers looking to globalize advertising development and production. So, where do you begin?

  • Tap an internal or external production expert to analyze current processes, creative outputs, staffing, technology tools, content needs, and spending across brands and geographies to identify opportunities, barriers, and challenges.
  • Develop an annual planning protocol — and stick to it
  • Determine the optimal production approach(es) based on your content needs for the next year
  • Analyze historical benchmarks and develop a methodology for tracking success

MRA was tapped to lead this process for a global advertiser. The results? 44% savings in production costs versus historical benchmarks for comparable scopes. Click here to request the full case study.

Establish Targeted Production Investment Levels

Whether you’re investing broadcast and digital video, creating target investment levels based on deliverable type and complexity can have a significant and positive impact for your organization.

Start by building standard cost ranges (based on historical benchmarks) for the various components of production. A few examples of these “components” include:

  • Video style (presenter, single storyline, testimonial, vignette, etc.)
  • Testing (boardomatic, 2D animatic, 3D cinematic, etc.)
  • Number of locations
  • Number of shoot days
  • Music (licensed, stock, custom, etc.)

 Once all components have been considered, develop categorizations based complexity and deliverable type to be used as “building blocks” for budgeting.

Next, create a budgeting tool which factors in additional elements which may increase/decrease the investment level. A few examples of these additional elements include:

  • Heavy CGI or special effects
  • Multiple casts
  • Shooting in a low-cost location
  • Repurposing existing assets

By right-sizing your budgets based on historical benchmarks, deliverable type, and complexity you have the opportunity to drive efficiencies all year long. In fact, one of our clients tapped us for help and captured $1.5M in efficiencies within the first year alone!

Create a Strategy for Scaling Social Media

These days, marketers are struggling with the need to produce more and more content for social channels — with flat budgets. Many organizations are finding themselves with unsustainable year-over-year expenditures in social media and are looking for new approaches to be able to scale their program. If you find yourself in this situation, here’s something to consider:

  • Leverage an internal or external expert to evaluate optimal content for driving the best interaction across channels
    • Look at social media posts over the last 12 months and analyze interaction rates
    • Identify trends in interaction rates by content types and posting cadence

MRA was recently tapped by a global advertiser who needed help in scaling their social media program. By partnering with our client’s marketing team and agency, MRA was able to analyze engagement trends and identify multiple opportunities to stretch budgets and drive efficiency. The results? Our client stretched their social content production budget by more than 35%. Click here to request the full case study.

In Summary

As you can see, falling into more money comes in all shapes and sizes. Understand the strategies currently accepted by your company and what strategies might improve your approach based on the culture and tolerance for change.

Check out our upcoming article as we’ll provide steps on enhancing your 2018 budgeting processes.

Written in collaboration with Angela Saferite.

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Production Transparency: Tips & Tricks

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“Change before you have to.” — Jack Welch

Here are 4 key tips to consider as you implement change to bring about greater transparency with your agency partners:

Tip 1: Create Policies, Procedures, & Guidelines

Many people may believe that production policies are developed to simply prevent issues. However, they offer a true benefit by outlining transparent production practices, creating efficiencies in the production process, and including safeguards to mitigate financial risk. Remember, it’s best when your production policies and guidelines:

  • Include the “do’s and don’ts” as well as clearly-defined business procedures
  • Address approval processes, responsibilities, and limits
  • Have training, training, training – BOTH internal advertiser employees and agency employees should be trained annually and/or during on-boarding
  • Are proactively utilized to review/audit for compliance
  • Are updated regularly to ensure the latest industry best practices (including the ANA Production Transparency findings) are addressed

Tip 2: Assign Responsibility

It might seem straightforward and intuitive, but many companies focus on tips 1, 3, and 4 but miss this critical element. Having production policies means nothing unless someone is responsible and actively assuring compliance. Also, it’s important to make sure the person(s) you designate has the right tools and resources to be successful; getting the right expertise or training is crucial and should be considered up-front.

Tip 3: Consider Up-Front Analysis

Analyzing costs and overages after-the-fact (or when the purchase order runs out of funds) is simply just the process of approving incremental spend. The most critical decisions which can have a significant impact on transparency (and costs) are made early-on. Having a seat at the table with standard processes, tools, and templates helps ensure transparent discussions between your brand teams and agencies — and can help you avoid any unnecessary spending. With a proactive approach to up-front analysis, you’ll also be better equipped to manage scope changes (while still staying on budget) — or, heck, you may end up with funds that you can reinvest back into your brand.

Tip 4: Review Invoices Prior to Payment

Prior is the key word here. After payment is made, issues are often discovered:

  • During an audit
  • When invoices come in and there are no more funds available on the purchase order
  • When invoices come in and the project is closed

This wastes precious time and money to resolve — and may lead to issues with the agency.  Moving this review and “audit” process up before payment is made is the key to success.

In Summary

There’s never been a better time to take an active role in managing and governing production transparency in your organization. Check out additional articles on the topic:

Need advice? Click here to submit questions directly to our team, and one of our experts will get back to you with an answer immediately.

Written in collaboration with Angela Saferite.

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Production Transparency: 4 Steps to Getting Started

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With the recent release of the ANA Production Transparency, now is the perfect time to review and refresh your practices.

Step One

Identify someone or a team who is responsible for managing production. This can be accomplished in three ways:

  1. Tap into in-house resources with deep production knowledge (these team members may reside in marketing operations, procurement or finance)
  2. Train and develop internal team members to manage the production process and expenses
  3. Hire production experts to supplement your internal team

Assigning this responsibility is a critical first step to success!

Step Two

Implement solid policies, procedures and guidelines governing production spend. These usually start with your company policies and procedures that need to be adhered to. However, this alone is not enough; more specific production guidelines require clarification and communication. Production guidelines are best when in writing, updated often, and both employees and agency personnel receive training. (The training is best delivered by the individuals responsible for the management of production costs.)

Step Three

Avoid surprises and issues with your agencies up front in the process by conducting a thorough pre-bid meeting, including leveraging an objective party to ensure 100% alignment among agency personnel and brand teams on all elements of the production, including (but not limited to):

  • Recommended bidders
  • Shoot location options
  • Types and number of assets to be included in production
  • Talent requirements, residuals, and buyout considerations
  • State incentives
  • Music
  • Special effects
  • Budget

Input and clarity around these topics early in the process facilitates transparency, effective management of budgets, and — yes, even results in savings.

Step Four

Have a smooth invoicing process which includes a detailed review of invoices before payment is made. This also is helpful in eliminating the painful process of recouping funds if there are discrepancies or disputes with the billing.

Experts that specialize in reviewing production invoices and back-up documentation, monitoring compliance, ensuring verification of all costs can provide a thorough analysis. (Up-to-date, best-practice guidelines are a key element to have in-place prior to implementing the invoice review process.)

Summary

Regardless if these 4 steps are supported by internal or external resources, there’s never been a better time to take a look in the mirror and identify areas for improvement. Find yourself wondering how you’re stacking up to other organizations, or need help identifying areas that you might be at risk? Call 513-354-3833 to schedule a free transparency assessment.

Join us next week as we provide tips and tricks for implementing change to production management practices in your operations.

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How Production Transparency Can Impact Your Budget

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Building from last week’s “Cliffs Notes” on production transparency, this week we take a look at case studies and examples of how this very topic can directly impact your budget.

Whether it’s internal or external, having a resource for production expertise can lead to real savings for advertisers.

Below are a few real-world examples of how a lack of transparency can lead to increased costs:

Templates:

Here in the United States, bids for TVC/video production shooting and post production are often on the Association of Independent Commercial Producers (AICP) and Association of Independent Creative Editors (AICE) forms. However, the scope of work for digital, photography and experiential projects are often in different formats with varying levels of detail and specifications. This makes it extremely difficult to compare across bids submitted. A best practice is for the advertiser to utilize a standardized template with all the required specs and appropriate level of detail (similar to what is in practice for TV and video). This allows for a smooth pre-bid meeting and the ability to make smart business decisions regarding costs.

Related Party Transactions with Bidding:

The ANA Production Transparency Study noted cases where related party transactions were not disclosed leading to various competitive bidding issues. In a recent project, a freelance producer who also owned a production company wanted that company to submit a bid for the project. In this instance, since an external production consultant was involved, the relationship was disclosed and bids from all production companies were received and evaluated by a 3rd party resource. Can you imagine what would’ve happened if the production consultant hadn’t required proper disclosures before bidding began?

Bid Review

During a recent bid review, a line listed “equipment” with an associated dollar figure. When asked for clarification, the specific items (grip, lighting, back drop, gels, etc.) with prices were provided and the total “equipment” amount came down several thousand dollars.

Overage Approvals

A brand director on a commercial shoot was asked by the agency to approve an overage on set due to some overtime requirements. The brand director “signed off” not really paying attention to the amount, authorizing the over time required in the amount of $60,000. When the production consultant analyzed the charges the next day and looked at the detail requirements for the two hours, the overage amount should have been $16,000. Having someone with production knowledge understanding the details and digging in really paid off in this situation!

Invoice Review

Why use your precious budget on things you shouldn’t be paying for? In today’s world of high turnover, short-staffed teams, and people who are stretched so thin, there’s a higher risk for error — which can impact your bottom line. Invoicing transparency issues aren’t necessarily intentional or malicious, but it’s critically important review all billing prior to payment to ensure you don’t fall victim to common issues, which include:

  • Number of individuals above guideline limits traveling to the shoot
  • Inappropriate class of airfare, upgrades, airline clubs, monthly fees, subscriptions, etc.
  • Miscellaneous non-billable expenses (items you can’t imagine!)
  • Non-transparent talent charges related to miscellaneous payments, member violations, fees, wardrobe, overtime, etc.
  • Charges to incorrect brands or projects (and yes, even incorrect clients)
  • Duplicate charges
  • Past due balances on invoices
  • Taxes charged on non-taxable items

NOTE: MRA has an entire team of people who review agency invoices and back-up documentation to ensure billing is 100% accurate. To learn more, click here to download an overview of our LineWatch® Invoice Monitoring process.

Purchase Order & Budget Management

When advertisers don’t have solid pre-bid and bid review processes in place, project estimates become inaccurate and one risk is having the purchase order open for a larger amount than needed. If the advertiser doesn’t have an individual or team closely managing open purchase orders and budgets (vs. actual expenses), significant amounts may be left on open purchase orders and when final billing is settled, there isn’t always enough time to utilize the available funds. Imagine if YOU were the client that found out too late an entire additional spot could have been produced for your campaign!

Join us next week as we provide steps for how to get started and make improvements to your production management practices.

Written in collaboration with Angela Saferite.

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Production Transparency: A Good Idea or Baseline Requirement?

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Board members, CMOs and CFOs are starting to ask what their companies are doing. Are you prepared to answer these questions?

We’ve pulled together the “Cliffs Notes” version of what has been happening in the industry and the ANA’s recently released study: “Production Transparency in the US Advertising Industry.”

Industry Timeline:

ANA Production Transparency Timeline

Advertising production and media, two of the biggest marketing spend areas continue to be at the forefront with issues and investigations. This presents an opportunity for advertisers to make significant changes. It’s time to roll up your sleeves and get started!

What Is Transparency?

  • Full disclosure of relevant info required for informed and intelligent decision-making
  • Lack of hidden agendas and conditions

ANA Production Transparency Task Force: Two Part Mission

  • To assess for lack of transparency in the US production industry
  • To assess production management processes and develop recommendations for improvement

Industry Dynamics

  • The spend is huge – no single source estimates available, video commercial production alone is $6 billion (source: AICP June 2016 member survey), other areas include audio, digital, print, out of home and experiential/event marketing
  • Digital has driven a fragmented ecosystem for content distribution
  • Advertisers are working with an unprecedented number of agency, media and production partners
  • Expanded client requirements for commercials and content
  • Pressure from advertisers on fees and production budgets
  • Agencies experiencing decreasing market share and revenue and adapting by increasing service offerings including in-house production, editorial, and music facilities
  • Need for more content with less money and fast turnaround driving advertisers to seek greater flexibility and efficiency in production spending including decoupling, pre-qualifying suppliers, and direct sourcing

All of these factors created the “perfect storm” for issues to rise to the surface.

Findings of the ANA Study

  • Creative agencies are increasingly directing post-production projects to affiliated companies within the same agency holding companies
  • Producers at times ask for a “check bid” from independent post production companies with inflated prices to drive the work to the in-house option
  • The producer did not work to negotiate pricing with the external bids but utilized the information to make sure the in-house estimate was lower
  • Clients aren’t always informed of the ownership status of the agency unit submitting the bids
  • Agencies markup vendor invoices a certain percentage which is not always disclosed to the advertiser
  • Agencies are managing the bidding process while also participating in bidding for the project
  • Agency management is incentivized to keep work in-house
  • Cost savings are not always realized if the in-house bid was estimated low and has significant overages
  • Agencies are at times acting as the principal with production suppliers entering contracts directly with the production supplier versus entering into the agreement as the agent of their client. Principal transactions can result in nondisclosure of the original purchase prices as well as an incentives/rebates paid by production suppliers and limit the advertiser’s right to audit.
  • Experiential and Event Production areas have fewer bidding and reporting requirements, less operational oversight, fewer compliance audits, and more reporting lapses due to the just-in-time nature
  • Production companies and agencies file for state commercial production incentives without the advertiser’s knowledge or approval; these savings can range from 15 – 30% of production spend

MRA has provided a summary categorizing the major issues and next steps, click here for a download of this chart.

ANA Member Survey Findings

  • Only 43% of advertisers require agencies to disclose if bidding a production job to an in-house or affiliated production company
  • Over 60% do not require or know if their agency contract requires production rebates and incentives be passed back to their company
  • 33% confirm knowing their agency acted as principal with production suppliers, 38% said the agency did not and 29% don’t know
  • Marketers lack familiarity with state commercial production incentives and don’t know if their company is benefiting
  • The knowledge of advertiser personnel making buying decisions varies dramatically and in many cases, is very limited

Similar to what was discovered with media transparency, the blame is not all on the agency side, advertisers need to be much more actively managing and controlling production spending.

Join us next week as we explore the study’s recommendations for advertisers and case studies illustrating how to bring these recommendations to life.

Written in collaboration with Angela Saferite.

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Savvy Celebrity Negotiations

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Join MRA Tuesday, August 23, 2016 at 2pm EST for a FREE webinar — Savvy Celebrity Negotiations: 7 Areas You Should Consider. This 45-minute session will be led by MRA’s own Jerry Rice, a veteran in the advertising industry who served on the Joint Policy Committee for 12 years.

This information-packed webinar will cover 7 key topics, including:

  • What differing levels of celebrity could cost you
  • The variances between “cost” and “price”
  • Hot to capture better pricing while you negotiate

You won’t want to miss this free session — click here and register now!

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Can You Spend Your Production Budgets More Wisely?

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You can with MRA.

Check out a few examples of how we’ve helped others spend their production budgets more efficiently:

Recently, a client was pre­sented with new creative work.  The agency recommended producing three :30 spots behind the new creative; total bid for the production amounted to $1,600,000 — somewhat steep, but within the limits of what gets spent for com­mercials in that category.

On analysis of the boards, MRA’s consultant broke down the costs by commercial.  She suspected that a disproportionate share of the ex­pen­diture lay in an unassum­ing-looking set called for by only one of the spots — not immediately apparent from the board, except to a trained eye.

On digging fur­ther, it turned out that this set alone cost $540,000, or 34% of the total pro­duction cost for the entire pool!

When the Product Manager was ap­prised of the facts, she decided (smart Product Manager!) to produce the other two :30s. Total produc­tion outlay, just over $894,000, instead of the originally-recommended $1,600,000.

It’s not easy to see production pitfalls and extravagances in a storyboard.  That takes years of practice, and the experience of working with thousands of commer­cials. The average Product Man­ager, who may produce as many as three commercials a year, can’t be expected to act as his own produc­tion expert. Moreover, negotiating costs is not the optimum use of a Product Manager’s time.

It is, however, the optimum use of MRA’s time. That’s why we work for over more than 30 clients on retainer, and why we’ve done project work for all but a handful of the top 200 adver­tisers over the 35+ years of our exis­tence.

Cost Control: A Blend of Art & Science

Here are a few more examples of the kinds of savings MRA experts make  — large and small.

A major client was facing produc­tion of a large pool of commer­cials, featuring multiple non-speaking actors in each commer­cial.  The agency bid the job in Los Angeles — and also in South Africa and South America. Since the tal­ent was non-speaking, dialogue wasn’t important: looks, acting, and loca­tion were.

MRA has had considerable experi­ence with overseas production and was able to provide valuable infor­ma­tion about the necessity of ex­tended lead-times in scheduling and the placement of heavy em­phasis on preproduction in order to assure a smooth job.

The commercials turned out just fine (thank you!). The client ulti­mately saved $500,000 in production costs over the Los Angeles-based bidder and, coincidentally, $458,000 in reuse fees. The agency feels good about the results and, when last seen, was sporting the commer­cials on its sample reel.

Cost Control: A Blend of Art & Science

Another client had two :30s (each with a :15 cut-down). The shooting schedule called for four con­secu­tive days in outdoor locations in California. Given the potential for rain in February on the west coast, MRA strongly recommended that weather day insurance be in­vestigated; our people were able to recommend an insurance com­pany which had previously pro­vided good coverage at a very favorable price for our clients.

Weather-day contingency costs on this project were estimated at $80,000 per day for a total rain-out. On the other hand, the weather-day insurance premium came in at $28,000 for all four days, guaranteeing that nine hours of each 12-hour shoot day would be rain-free.

As it turned out, one shooting day was drowned out and a total loss. With proper documentation, the in­surance company came through with $80,000 in coverage, the pool of commercials was produced as planned, and client and agency were pleased with the results.

Cost Control: A Blend of Art & Science

Do you always accept the low bidder on production?  We don’t; instead, we look for the “best value” bid­der.

We had a recent case where the agency recommended — and the cli­ent con­curred — with the middle bidder: $25,000 higher than the low bidder. MRA agreed that the mid­dle-bid­ding director would do a better job and then set to work, negoti­ating a savings of $11,693 in pro­duction, casting, and agency travel. What that meant was, the commercial got the best director; agency and client were happy, and nearly half the premium cost was saved by judiciously pruning the production estimate.

In addition, the agency planned to hire nine on-camera principals as actors — four more than the five agreed to in the pre-bid confer­ence. Notified of the additional actors by MRA’s consultant, the client was able to persuade the agency that six on-camera princi­pals would be plenty — with an ul­timate savings of $45,000 in reuse payments.

Net result: the commercial seemed sufficiently “populated” with ac­tors; agency and client were happy with the results, and the client had a little extra cash to put into media or other areas.

 

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Migraine Med Makes Heads Turn at Cannes

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Excedrin® Migraine, Congrats on the Recent Wins!

It’s thrilling to see a Silver and two Bronze medals in honor of the creative associated with this campaign, and we’re honored to have played a part in making it come to life.

After more than a year of planning, the Excedrin® Migraine campaign went live in April 2016, and the entire campaign wrapped itself around various real stories of people who suffer from migraines.  Four individuals who suffer from migraines tell their story in four different videos. These stories are told in a truly unique manner whereby their partner or family member wears an augmented reality migraine simulator.

The production of this campaign kicked off many months ahead of the launch, since there was so much to plan in advance of video shoot.  MRA was involved from the very beginning when we helped capture the best people for this project — from casting to directors to editors, etc.

In addition to the four videos being shot, a long format video showing what a migraine feels like, science expert videos, preroll deliverables, and print stills were a part of this project. MRA recommended a genuine real people casting agent for the project and also recommended a production company, editorial company, and a talent payroll company to help with talent payments, which proved to be extremely successful.

Throughout the production process, which involved many layers of agency personnel (creative, digital, account, and even some freelance), MRA provided support well-beyond cost control. Many deliverables were produced for various regions around the world, and we were delighted to be part of the team, co-produce, and serve in an advisory role to ensure everyone could do their very best work — at the very best price.

MRA is so very proud to have the opportunity to serve more than 500 brands around the world, and we want to give special thanks to Excedrin® Migraine for allowing us to serve you on this amazing project!

Haven’t seen the campaign yet? Check out the videos here.

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Hot Ad Agencies

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Keeping A Watchful Eye on the Advertising Agency Landscape

If you’re searching for an ad agency (or in a great relationship but want to keep a watchful eye), you’ve come to the right spot to stay up to date with today’s hottest ad agencies.

In today’s marketing world, many brands are on the lookout for a fresh approach and new ideas to give them a competitive edge. As marketers evolve to meet the rapidly changing needs and preferences of consumers, ad agencies are also evolving to keep up the pace and become better partners to their clients.  With an eye on the landscape, you’ll be poised to see the leaders innovate and watch up close how agencies are structuring to do work that moves brands forward.

In this new fragmented and multi-channel world, many are ditching the outdated labels of “advertising agency” or “digital agency” and are taking the role of a trusted advisor that solves business problems by delivering innovative approaches. New models and disruptive forces are influencing ad agencies to forge new ground and blur the lines between strategy, creativity, marketing and technology.

If you want to stay up-to-date with the best industry practices and keep an eye on who’s out there leading the pack, then be sure to grab a copy by clicking the button below.

6 Types of Ad Agencies Featured

These are agencies that for one reason or another we keep our eye on, and would suggest that you do the same! Some of these agencies do great work for our clients that we see first-hand; others just do great work, and we would love to work for you as you work with them.  When you download the pdf, you’ll find links to each agency’s website, notable clients, and recent kudos — and the ad agencies listed are sorted into 6 various categories:

  • New Breed
  • Independent, and proud of it
  • Smaller(er) with a fresh approach
  • Digital roots
  • Media
  • B2B

“New Breed” Digital Agencies

The only thing these marketing agencies have in common is that they do things differently. It may be their approach, their world view, their way of doing business or just the combination of intangibles that makes them so uniquely who they are. They are not going to be right for everyone, and they are likely to put as much energy into determining whether you are the right fit for them as you would expect them to put into trying to prove that they are the right fit for you.

Independent, and proud of it

These agencies are staunchly independent and very proud not to be beholden to the oversight of large holding agency holding companies.

Small(er) with a fresh new approach

These ’boutique shops’ have specialized core competencies and more often they will tailor their offer to a particular industry or sector.  Despite their small size, they can pack a strong punch.  You’ll likely find that all of their talent is their top talent, so you’re working with key personnel every step along the way.

If you’re curious who these great agencies are…click the button below!

Hot Ad Agencies List

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