Let’s face it, creating assets for your advertising or content campaigns is no small task. In fact, it can be an extremely complex process. Without the proper procedures in place you could be spinning your wheels unnecessarily.
Wikipedia describes Standard Operating Procedures as “a set of step-by-step instructions compiled by an organization to help workers carry out complex routine operations. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations”.
It’s likely that your employer has invested tremendous amounts of time and resources into developing robust SOPs. Why? “When employees follow the SOP for a particular job, they produce a product that is consistent and predictable.” (www.quickbooks.com)
Many organizations, though, don’t have Standard Operating Procedures for production. Do you? While production SOPs are indeed helpful for employees, they’re also utilized by external partners who are executing creative production on your behalf. Similar to “traditional” SOPs, production procedures offer a multitude of benefits. First of all, they allow you to leverage clear, disciplined, best-practice processes to improve quality, maintain consistency, protect your organization from loss, and lower costs.
3 Additional Benefits Production Policies & Procedures Offer:
- Allows for careful upfront planning of production budgets
- Accelerates speed to market
- Maximizes transparency
While Production SOPs add tremendous value for advertisers, many organizations lack the internal resources or knowledge to develop them internally, so they reach out to MRA for help. Regardless of whether we’re engaged to optimize your production investments on an ongoing basis, we can help you develop customized procedures, train your internal stakeholders, and educate your agency partners.
It’s an easy, seamless process – and MRA does all the heavy lifting. Interested in how we do it, how long it will take, and what’s required of you? We’d be glad to share our SOPs for building your SOPs.
Contact us today to learn more.