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MRA University
This self-paced e-learning course introduces marketing managers to the process of producing television commercials, with special emphasis on their roles and responsibilities. Even managers who have experience in commercial production or have taken an in-class course will find this material to be a valuable refresher and resource. The course is divided into eight main modules:
Each of these modules is made up of several important subtopics - such as screening directors' reels, casting, and pre-production meetings. The last subtopic of each module, "Check Your Skills," offers activities and exercises to assess the user's understanding of the material. The course also includes a number of helpful tools and checklists that can be easily printed out to use in managing actual production projects. Click here to view an interactive demonstration of the course. This course takes approximately eight hours to complete. If the user has questions about the course material or needs more information, an MRA consultant can easily be contacted via a Help button in the course. The cost of this course is $750 and provides unlimited access for 30 days starting the day that access is granted. Corporations may purchase a multiple-user license that will give their managers access to the course over a one-year period. For corporate arrangements, contact MRA for details. Only registered MRA users can register for the Online Courses.
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