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MRA University
Image involves distance. Character involves dialogue. It's personal and human. It allows you to connect. Does the character of your brand allow you to bond at an emotional level with your consumer in order to develop a relationship that is both unique and ultimately the driving force behind the purchase decision? Think Nike, Target, Gap, Bud Light, Apple, ESPN, Axe or Geico. The "characters" of their brands have been instrumental in driving their success. Yet, today, character is often the most neglected part of a brand strategy. Creating a powerful brand character can increase your brand's relevance to your consumer and can make the difference for success. Learn the basic tools to create a brand character statement that will define the true personality of your brand and help forge a strategic platform that can guide all consumer communication. A great brand character is a strategic advantage that is truly ownable and inimitable. MRA will be hosting this webinar on Thursday, January 28, 2010, from 1 - 2 EST. Presenter: Bob Sukys Director, BrandMine™ Bob has been instrumental in shaping over a thousand pieces of advertising in his 25-year career as an award-winning copywriter and then in various advertising positions for over 20 years at Procter & Gamble. Bob's international brand-building experience includes playing an integral role in launching the Cover Girl, Vidal Sassoon and Pantene brands in Western Europe and developing and leading training programs for marketing managers around the world. His Brand Character Workshop has been used successfully by numerous brands including Tide, global Crest, global Pampers, global Secret, Noxzema, Powerbar and Harvest. Click here and click on "Register" to register for this free webinar. Sign up for this seminar |
