MRA University

Seven Steps to TV Advertising That Works

TBD

MRA - The industry's premier advertising consulting firm presents:

Seven Smart Steps to TV Advertising That Works

This comprehensive seminar is designed for marketing personnel and anyone who needs to develop the necessary skills to handle advertising development and production.

Day One - Seminar

You will learn how to get better television advertising and maximize the value of your production dollars through seven simple keys:

1. Develop Strong, Persuasive Creative Strategies
2. Understand the Elements of Effective TV Ads
3. Evaluate Storyboards - From a Creative Perspective
4. Evaluate Storyboards - From a Production Perspective
5. Understand the Cost Drivers and How to Set Production   Budgets
6. Master the Production Process and Your Role and Responsibilities
7. Learn How to Manage the Transition to Digital Television/HDTV

Day Two :

• Bonus Session (8:30AM-10:30AM):
  "Interpreting Digital Media - Beyond the Basics"
   - Optimizing Your Social Media, Analytics and Email Marketing
  Presented by Liz McCann, MRA's Interactive Marketing Specialist

• One-to-one consultation with an MRA consultant on the advertising/production topic of your choice (e.g., strategy or storyboard issues, production bid questions, online advertising questions, etc.), starting at 11:00AM

Class size is limited to allow for personal attention, lively discussion and interaction. Enrollment will be accepted on a first-come, first-served basis.

For more information, contact MRA at:
Phone: (513) 561-5610
Fax: (513) 561-9185
Email: seminar@mraservices.com

Testimonials:

"A+. Group size being smaller encouraged great dialogue. The ABC's of the entire process are so clear, I finally understand it. Thank you!"
Associate Brand Manager
Kao Brands

"Great. You focused on the core essentials, which allows me to have the foundation I'll need. Super helpful. Thank you."
Senior Account Director
Cheil Communications

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