Agile Marketing Trends and Considerations for Production

In recent years, we’ve watched the world’s most enduring brands undergo significant change. They were navigating an evolving media landscape and needed to find ways to engage with consumers more effectively.

Then, 2020 hit — and the pandemic put marketing and agency teams to the true test. They were forced to shift strategies, re-concept creative, and modify messaging.

While the need for flexible, nimble movement has been essential during the outbreak, the idea of “agile marketing” has been heating up for some time.

This “forced” need for agility may be catapulting brands into sustainable future practices. Check out our Industry Report, “A Catalyst for Change: Agile Marketing Trends and Considerations for Production” for a deeper dive on the topic.