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Agile Marketing Trends and Considerations for Production

Agile Marketing Trends and Considerations for Production

In recent years, we’ve watched the world’s most enduring brands undergo significant change. They were navigating an evolving media landscape...

Industry Report: Extreme Disruption

Industry Report: Extreme Disruption

Because of COVID-19, many marketers stepped away from carefully laid plans and playing constant catch up to shifting priorities. On top of that,...

5 Tips for Optimizing Your Production Budgets

5 Tips for Optimizing Your Production Budgets

Defining The Actual Role of Broadcast Advertising

Defining The Actual Role of Broadcast Advertising

What is advertising? In its simplest form, advertising is a message from a seller to a poten­tial purchaser – which the seller hopes will produce...

How Much of Your :30 Commercial Is Actually Working?

How Much of Your :30 Commercial Is Actually Working?

How to analyze your commercials for better results. What do you require of your TV commercials?  If all you want is “a little top-of-mind...

Communication Objectives: Are Yours Adequate?

Communication Objectives: Are Yours Adequate?

“What in the world was that commercial all about?” How to make sure that’s NOT the viewer reaction to your nice, new, expensive TV...

Commercial Production: Critical Guidelines for Successful Casting

Commercial Production: Critical Guidelines for Successful Casting

Casting On-Camera Principal roles can sometimes be a difficult part of the production process because so much is riding on a compelling, credible...

Testimonial Commercials: Making them work for you

Testimonial Commercials: Making them work for you

Testimonial Commercials:  Many package goods advertisers use them successfully.  Are they for you?  Can you make them work for your brand?...

Pre Production Meetings:  What Every Brand Manager Should Know

Pre Production Meetings: What Every Brand Manager Should Know

OK, your storyboard is finally approved (with a few footprints on it, left by various Advertising Managers, Marketing Managers, and Division...

Are You Paying More Than You Should?

Are You Paying More Than You Should?

The last 4 weeks have been home to two major television sporting events – the Super Bowl and the Olympics. Here in the U.S., we glue ourselves to...

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