Blog

Agile Marketing Trends and Considerations for Production

In recent years, we’ve watched the world’s most enduring brands undergo significant change. They were navigating an evolving media landscape...

Industry Report: Extreme Disruption

Because of COVID-19, many marketers stepped away from carefully laid plans and playing constant catch up to shifting priorities. On top of that,...

5 Tips for Optimizing Your Production Budgets

Defining The Actual Role of Broadcast Advertising

What is advertising? In its simplest form, advertising is a message from a seller to a poten­tial purchaser – which the seller hopes will produce...

How Much of Your :30 Commercial Is Actually Working?

How to analyze your commercials for better results. What do you require of your TV commercials?  If all you want is “a little top-of-mind...

Communication Objectives: Are Yours Adequate?

“What in the world was that commercial all about?” How to make sure that’s NOT the viewer reaction to your nice, new, expensive TV...

Commercial Production: Critical Guidelines for Successful Casting

Casting On-Camera Principal roles can sometimes be a difficult part of the production process because so much is riding on a compelling, credible...

Testimonial Commercials: Making them work for you

Testimonial Commercials:  Many package goods advertisers use them successfully.  Are they for you?  Can you make them work for your brand?...

Pre Production Meetings: What Every Brand Manager Should Know

OK, your storyboard is finally approved (with a few footprints on it, left by various Advertising Managers, Marketing Managers, and Division...

Are You Paying More Than You Should?

The last 4 weeks have been home to two major television sporting events – the Super Bowl and the Olympics. Here in the U.S., we glue ourselves to...