In recent years, we’ve watched the world’s most enduring brands undergo significant change. They were navigating an evolving media landscape...
Because of COVID-19, many marketers stepped away from carefully laid plans and playing constant catch up to shifting priorities. On top of that,...
What is advertising? In its simplest form, advertising is a message from a seller to a potential purchaser – which the seller hopes will produce...
How to analyze your commercials for better results. What do you require of your TV commercials? If all you want is “a little top-of-mind...
“What in the world was that commercial all about?” How to make sure that’s NOT the viewer reaction to your nice, new, expensive TV...
Casting On-Camera Principal roles can sometimes be a difficult part of the production process because so much is riding on a compelling, credible...
Testimonial Commercials: Many package goods advertisers use them successfully. Are they for you? Can you make them work for your brand?...
OK, your storyboard is finally approved (with a few footprints on it, left by various Advertising Managers, Marketing Managers, and Division...
The last 4 weeks have been home to two major television sporting events – the Super Bowl and the Olympics. Here in the U.S., we glue ourselves to...
We help clients maximize the value of their production investments across all channels - TV, video, print, radio, out-of-home, digital and experiential.
Find out how MRA can help you get more out of your production spend. Call us at +1 513 354 3833.