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Key Considerations for Globalizing Ad Production in 2018

Key Considerations for Globalizing Ad Production in 2018

Producing relevant ad content for any target audience is a tall order, and it’s even more difficult when creating ads for multiple audiences and...

Common Test Production Formats: Considerations & Cost Ranges

Common Test Production Formats: Considerations & Cost Ranges

Copy pre-testing has always been a part of marketing. But these days it has become increasingly important for Brand Managers to reduce risk as much as...

Licensing of Popular Music in Advertising

Licensing of Popular Music in Advertising

There are two distinct sets of copyrights in music: the rights to the musical composition (the written lyrics and the accompanying music), and the...

4 Pros And Cons Of Shooting Off-Shore

4 Pros And Cons Of Shooting Off-Shore

Selecting the “best” location for your production is an important decision that should be made with care. Several factors come in to play: LA and...

Save Big Money By Asking the Right Questions

Save Big Money By Asking the Right Questions

Cyber Monday Case Study According to CNBC, Cyber Monday 2017 is expected to produce more than $6 Billion in sales, and RetailMeNot reports that 95% of...

Best Practice Timelines for Live Action Production

Best Practice Timelines for Live Action Production

You Have Good Intentions You planned sufficient time for creating your online video. Unfortunately, you ran behind on approving the final concept,...

How Does Integrated Marketing Communications Intersect With Production?

How Does Integrated Marketing Communications Intersect With...

What is Integrated Marketing Communications? The definition of Integrated Marketing Communications (IMC), according to the American Marketing...

3 Budgeting Pitfalls to Avoid

3 Budgeting Pitfalls to Avoid

This month, we’ve spent time discussing budget planning, successful budget management, and how to find more money within your budget. Now,...

Successful Budget Management

Successful Budget Management

Budgeting can be like going to the dentist — not high on your list of favorite activities. However, if you go often and do the recommended...

Budget Planning: Fall Into More Money

Budget Planning: Fall Into More Money

With today’s consumers digesting content at a rate like never before, organizations are struggling to keep up. Marketers are challenged to...