Producing relevant ad content for any target audience is a tall order, and it’s even more difficult when creating ads for multiple audiences and...
Copy pre-testing has always been a part of marketing. But these days it has become increasingly important for Brand Managers to reduce risk as much as...
There are two distinct sets of copyrights in music: the rights to the musical composition (the written lyrics and the accompanying music), and the...
Selecting the “best” location for your production is an important decision that should be made with care. Several factors come in to play: LA and...
Cyber Monday Case Study According to CNBC, Cyber Monday 2017 is expected to produce more than $6 Billion in sales, and RetailMeNot reports that 95% of...
You Have Good Intentions You planned sufficient time for creating your online video. Unfortunately, you ran behind on approving the final concept,...
What is Integrated Marketing Communications? The definition of Integrated Marketing Communications (IMC), according to the American Marketing...
This month, we’ve spent time discussing budget planning, successful budget management, and how to find more money within your budget. Now,...
Budgeting can be like going to the dentist — not high on your list of favorite activities. However, if you go often and do the recommended...
With today’s consumers digesting content at a rate like never before, organizations are struggling to keep up. Marketers are challenged to...
We help clients maximize the value of their production investments across all channels - TV, video, print, radio, out-of-home, digital and experiential.
Find out how MRA can help you get more out of your production spend. Call us at +1 513 354 3833.
