Industry Report: Extreme Disruption

Because of COVID-19, many marketers stepped away from carefully laid plans and playing constant catch up to shifting priorities. On top of that, they’ve begun to scrutinize investments like never before.

When lockdowns began, some brands moved at a rapid pace. They modified creative, repurposed footage, and identified new production approaches. Others temporarily paused marketing efforts altogether.

Now, as brands begin to navigate the “new norm” they’re finding that flexibility remains a must — across media, creative, and production.

Recently, MRA conducted a survey of our client partners to learn how COVID-19 impacted their key initiatives. Additionally, we wanted to learn how they’ve tackled the marketing challenges of the pandemic.

Check out what we learned and view additional insights in our report, “Extreme Disruption and the Road to Recovery.”