We take pride in helping advertisers, agencies, and industry associations around the world hone their skills through engaging and interactive learning experiences. Whether we’re developing a new curriculum for your organization or customizing one of our courses below, our sessions provide real-world strategies and techniques so your attendees can immediately increase their contribution to your business.

Introduction to Digital
An essential primer on the world of digital communications

Introduction to Television Commercial Production
The marketer’s roles and responsibilities in guiding the commercial production process

Developing Arresting and Effective Print Advertising
Tips to get your print advertising noticed in a cluttered environment

Regional and Global Advertising
How to produce assets for multiple markets for creative synergies and cost efficiencies

Master the Fundamentals of Effective Advertising
A how-to guide for developing effective communications

The Best of Banner Advertising
Making online advertising more effective

Shoot Locations Around the World
Cost advantages, production considerations, and challenges in filming in different countries

Negotiating Talent, Photography and Music Usage Rights
How to effectively negotiate usage terms and pre-negotiate options, especially for multiple geographies and channels

Digital Trends
Navigating the digital landscape

Getting Social
Making social media work

Creative Briefing for Your Creative Team
Effectively guiding your agency creative team to deliver effective messaging

How to Evaluate Creative and Give Constructive Feedback
Mastering one of the most challenging tasks in creative development

The Facts about Television Talent Payments
What every marketing person should know

Screening Directors’ Reels
Who is the appropriate director for your commercial?

Creating Appetite Appeal in Your Advertising
A must for all food and beverage advertisers

Managing Advertising Agency Relationships
How to get the best from your advertising agency