Training & Seminars

Customized Training

We’re proud to have some of the best minds in advertising on our team, and we’re willing to share them with you through our customized training programs.

Ready to excel? Our advisors are ready to teach you and your team whatever you need to know.  Whether you’re an advertiser, an agency, or an industry association, we’re able to create a customized in-person or online seminar / training course to help you and your team reach your goals.

Our Industry Experts Available to You

Our course creators come from all walks of TV, print, and digital so we’re just the resource you can call on for any of your learning needs.  We have a track record of training top marketers in the business on a variety of topics, and we’d love to help you too.

Check out our courses below or call us and let us customize something just for you.

Seminar Catalog:

Introduction to Digital
An essential primer on the world of digital communications

Introduction to Television Commercial Production
The marketer’s roles and responsibilities in guiding the commercial production process

Developing Arresting and Effective Print Advertising
Tips to get your print advertising noticed in a cluttered environment

Regional and Global Advertising
How to produce assets for multiple markets for creative synergies and cost efficiencies

Master the Fundamentals of Effective Advertising
A how-to guide for developing effective communications

The Best of Banner Advertising
Making online advertising more effective

Digital Trends
Navigating the digital landscape

Getting Social
Making social media work

Creative Briefing for Your Creative Team
Effectively guiding your agency creative team to deliver effective messaging

How to Evaluate Creative and Give Constructive Feedback
Mastering one of the most challenging tasks in creative development

The Facts about Television Talent Payments
What every marketing person should know

Negotiating Talent, Photography and Music Usage Rights
How to effectively negotiate usage terms and pre-negotiate options, especially for multiple geographies and channels

Screening Directors’ Reels
Who is the appropriate director for your commercial

Shoot Locations Around The World
Cost advantages, production considerations, and challenges in filming in different countries

Creating Appetite Appeal in Your Advertising
A must for all food and beverage advertisers

Managing Advertising Agency Relationships
How to get the best from your advertising agency